Protecting your business from deepfake threats
Deepfake – noun /ˈdēpˌfāk/ – a video of a person in which their face or body has been digitally altered so that they appear to be someone else, typically used maliciously or to spread false information.
The Threat: In the era of AI, deepfakes pose a serious risk to businesses. Criminals use this technology to impersonate company leaders, manipulate crisis responses, or create misleading content that harms your company’s reputation.
Example Scenario: You receive a call from your CEO requesting you wire money to a foreign bank account. It sounds like your boss, so you do it but later find out it was a criminal using deepfake technology.
A Good Defense Strategy
- AI-Based Detection Tools: Invest in machine learning tools that analyze audio, video, and text for signs of manipulation and alert users to suspicious content
- Advanced Multifactor Authentication (MFA): Enhance security with:
- Video verification
- Mouse movement analysis
- One-time use PIN codes
- Typing speed tracking
- Interaction patterns recognition
- Employee Training: Regularly train employees to recognize AI deception warning signs like:
- Blurred edges or unnatural facial movements in videos
- Mismatched lip-syncing or robotic speech in audio
- Unexpected requests or unusual sender behavior
Interactive Training
PCGiT offers interactive training exercises, including phishing simulations and deepfake detection challenges, to empower employees to identify threats early on and reduce the chance of harmful mistakes.
Stay Informed and Secure
Combating deepfakes and protecting workplaces from digital deception requires a combination of advanced technology and informed employees. Invest in detection tools, improve identity verification, and train your team to recognize suspicious content.
Stay ahead of digital deception with PCGiT. We’re IT simplified.
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This post is a summary of a recent Seacoast Online IT Insight feature.
JoAnn Hodgdon is vice president and co-founder of PCGiT with her husband, Dave.
PCG provides comprehensive managed IT services, business continuity, security, cloud computing and virtual CIO services to their clients.
Reach out to her at joann@pcgit.com with comments or story ideas.
